James Becker

Robo Pong

Summer in Abu Dhabi

Tech used
Flash
PHP
HTML

The Project

Summer in Abu Dhabi was created to be an indoor entertainment show allowing children and families to escape the blistering heat of the UAE. This great 8 week extravaganza was spread over 13,000sqm of air conditioned indoor space at the state-of-the-art Abu Dhabi National Exhibition Centre in Abu Dhabi.

Summer in Abu Dhabi consisted of 7 themed islands providing the very best in educational entertainment for children from ages 4 - 16. From the Science of Spying, to Robot Zoo; from Children's Theatre to Circus Shows; from Urban Zones to Cultural Displays, plus much more - Summer in Abu Dhabi was packed full of attractions to stop kids getting bored in the summer months.

The show ran from 26th June to 18th August 2008.

For this project I was required to produce the brand, the website and all ATL and BTL creative collatral. The logo was inspired from this hot summer months combined with fun characters depicting the 7 themed islands.

Project Gallery

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